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Strategy

Our Strategic Imperatives

Our fundamental purpose, 'Transforming and transforming ourselves towards sustainability', allows us to ensure the sustainability of our business by implementing our strategic imperatives across all our subsidiaries.
Imperativo

Lead circular economy businesses that generate shared value for the company and its stakeholders, ensuring future growth.


Imperativo

Ensure operational excellence through a cutting-edge, dynamic, and efficient supply chain. Make innovation a source of growth, new businesses, and organizational evolution.


Imperativo

Differentiate ourselves through a comprehensive value proposition, a sustainable portfolio, and memorable customer experiences that maximize profitability.


Imperativo

Strengthen and streamline processes through digital transformation that increases competitiveness and allows us to anticipate the future.


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